Paris 2012

Whisky Live Paris is now - and more than ever - a must in terms of annual meetings aimed at spirits industry players, from large groups to small distilleries, including both professionals and enlightened connoisseurs.

The theme

The Vintage Spirit: a theme built around the universal concept of Time. Between vintage whiskies and cocktails from the Roaring Twenties, through the evolution of styles and consumption patterns, Whisky Live Paris 2012 will allow the brands that are present - whether they are ancient or more recent - to explore the relationship that links them to Time through a variety of different subjects: success through different time periods, methods of aging, evolution of trends in production and tasting habits, etc.

The location

Ideally located in the heart of historic Paris, between Notre Dame and the Pantheon, the Maison de la Mutualité has always been known to promote open-mindedness and exchanges. It is a privileged place that's perfect for encounters and friendly exchanges, in perfect harmony with Whisky Live Paris 2012's values ​​and theme.

The featured areas

The Whisky Area

Over an area covering ​​nearly 800 m², will host all of the whisky tasting stands. Single malts, blended whiskies and grain whiskies from around the world will be honoured, on a stage that will be exclusively dedicated to whisky.

The Spirits area

In a theatre specially fitted for the occasion, spirits tasting and mixology will benefit from a space covering 800 m², a surface that is bigger than ever for Whisky Live Paris. 

Rums, cognacs, armagnacs and calvadoses will rub shoulders with vodkas, gins, tequilas, liqueurs and other specialties.

The Mixology area

This year, Whisky Live Paris will allow both brands and visitors to take a trip back to the Roaring Twenties in an ephemeral bar called The Speakeasy, honouring several legendary cocktail recipes dating back to the Prohibition days. On the menu: classics recipes, but also modern versions revisited by a distinguished selection of bartenders from the best French establishments.

The Masterclass Workshop area

A new feature of the 2012 edition of Whisky Live Paris, the Masterclass Workshop area will seek to allow both brands and visitors to share a special moment together in the context of a tasting workshop. A programme featuring ten lectures-sampling sessions lasting 45 minutes will allow participants to enjoy the rarest of products, novelties or hard to find special releases.

The VIP area

In its consistent effort to serve truly exceptional products, Whisky Live Paris will once again allow visitors to discover unique spirits in its VIP area. Limited editions, collectors' editions, rare and old vintages are some of the treats that will be offered during tasting sessions to visitors with a VIP ticket. A must for all aficionados.

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