Boom time for Whisky Live London 2009

The world’s premier whisky tasting show, Whisky Live visited London for the ninth time this weekend and sales boomed – in fact the Saturday sold out completely.

Held for the first time in the sumptuous setting of the Hurlingham Club, visitors were eager to learn about the secrets of the water of life at the only whisky show of its kind in the capital and to experience the fantastic new features at the show.

The Whisky Live stage was bursting with excitement as the top international barmen from Salt Bar showed off their skills and made stunning cocktails, while the traditional skills of the cooper were put on display with the sounds of hammering resounding off the walls.

Elsewhere in the show, recently named ‘Brand Innovator of the Year’ in the Global Icons of Whisky awards, The Glenmorangie Company, was proudly showing off its wares and, visitors got the chance to explore the delights of the Far East with Suntory and Nikka both displaying their whiskies.

In the masterclass rooms, visitors got the chance to take a more in depth look at the world of the dram hosted by an array of some of the most knowledgeable people in the whisky producing world. Diageo held a hugely successful session revealing some of the most delicious malt whiskies in the world and Whisky Magazine’s Dave Broom investigated the joys of sherried whiskies.

To top the occasion, bottles from the late Michael Jackson’s collection were auctioned off, raising more than £4000 for the Parkinson’s Disease charity.

Various comments from show goers included:
“We thoroughly enjoyed ourselves. The location was great, the exhibitors worked very hard, the atmosphere terrific... what more could one ask? The whisky/whiskey exhibited tremendous variety, and I was able to add many a new dram to my 'library', simply wonderful. Great entertainment, great company, keep up the good work and please add us to next years mailing.... we will be there.” – Simon Lurie, via email

“Me and my mate Dave had a great night and sampled at least 10 different whiskies. We also got interviewed for Japanese TV when visiting the Japanese whisky stand. Great venue, great event, thanks very much.” – Graeme Miles, via email

“We had a wonderful time!” – Jo Fletcher-Cross, via email

Whisky Live is the greatest celebration of whisky in the world and the only show where whisky lovers can truly learn about exciting new trends and developments. Whisky Live brings all the great whiskies of the world together. Samplings, tutored tastings, meeting the producers, live coopering displays, great food and the opportunity to buy your favourite dram are all part of the greatest celebration of the water of life.

For further information contact:
Pippa Tomson
pippa@paragraphpublishing.com
www.whiskylive.com or www.whiskymag.com
Tel: +44 (0) 1603 633 808

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