Whisk(e)y Live Tasting and Sampling
STRASBOURG
28 April 2008
PARIS
21 September 2008
BARCELONA
5 - 6 October 2008
TORONTO
24 October 2008
GLASGOW
31 October
1 November 2008
CAPE TOWN
5 - 7 November 2008
JOHANNESBURG
12 - 14 November 2008
LEIDEN
14 - 16 November 2008

 

 

 

 

 

 

 

 

 

 

 

 

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Whisky Live London 2007

"Join the UK's premier whisky tasting event "

Where:
The Lawrence Hall & Conference Centre,
The Royal Horticultural Halls,
Greycoat Street, Westminster, London, SW1P 2QD.


When:
Friday 2nd March & Saturday 3rd March 2007

Whisky Live London is England’s whisky tasting event of the year, bringing the celebration of whisky to the heart of the UK’s capital. Held in the spectacular Lawrence Hall, part of the Royal Horticultural Halls, Whisky Live London brings all the very best whiskies from around the world under one roof. Appealing to both the enthusiast and the novice alike, with expert advice on hand and the opportunity to learn about the whisky basics, Whisky Live London is intended to provide the ultimate whisky experience. Whisky Live London has much to offer with the varied tastings available, the whisky experiences, appetizing food, masterclasses, live music and regular nose-off competitions.

New for 2007

Tickets.
The ticket prices and what you receive for your entry price have changed. The full day ticket now costs £25, and the half day ticket costs £15. The full day entry ticket now includes 5 vouchers, and 3 for the half day or evening ticket, food (see the selection of food available under FAQs), the show guide and the Whisky Live tasting glass. The reason for this change is to ensure that every visitor has some food included in their experience at the event, and that you decide how many samples to enjoy at the show.

Tickets are to be collected on the door at Whisky Live London. On booking your ticket you will receive a ticket reference number which starts with the letters PP. Please ensure you bring your reference number with you (see When will I receive my ticket? Under FAQs for more information)

Vouchers.
Further vouchers are available at £1 each, and all samples are available only in exchange for these vouchers. Each sample may have a different value, the guidelines being;

Up to 12 years old or unaged 1 voucher
Whiskies aged 13 to 21 years 2 vouchers
Whiskies aged 22 years and older 3 vouchers
However, these values are at the discretion of each exhibitor.

The Games Zone.
There will be a casino in operation, offering roulette, poker and black jack (with fun money and great prizes), backgammon, cards, chess and draughts available and the chance to have your photograph taken on site by the Live photographer.

Cocktails.
The Whisky Live Cocktail Bar will be active, providing a range of live demonstrations and samplings throughout the show.

The Beer Experience.
Try a range of interesting and unusual beers. After all, whisky and beer are both made from malted barley, so let’s broaden the experience.

  

Food and whisky combinations.
A selection of food and whisky pairings will be available, including whisky and cheese, whisky and chocolate and whisky and coffee.

The Whisky Live Forum.
On the stage throughout the show will be a number of live panel debates and the opportunity to ask questions from industry leaders and experts.

New look.
The eagle-eyed amongst you may spot a change in the look of the show. We hope this makes the event more easy to navigate and a more enjoyable experience for everyone.

Food Campaigner Supports Cheese & Whisky Pairing At Whisky Live!

A real food hero will attend Whisky Live to encourage sampling of his farmhouse cheese. Lanarkshire artisan cheese-maker Humphrey Errington famously battled with the 'food police' to defend his delicious unpasteurised cheeses. Now President of the European Alliance for Traditional Raw Milk Products (EAT), at Whisky Live he'll be presenting Dunsyre Blue, which he makes from unpasteurised cow's milk, with Caol Ila™ on the Classic Malts Selection cheese and whisky stand.

Whisky Live Sampling.

Whisky Live London gives visitors the unique opportunity to sample some of the greatest whiskies of the world, whilst mingling with the producers, independent bottlers and brand ambassadors. In addition to learning about the world of whisky, visitors have the opportunity to sample rare and sought after whiskies and meet the stars of the industry.

Whisky Experiences.

The Whisky Experience areas are the education and entertainment zones, with themed areas providing sensory experiences such as coopering, food tastings, cocktails and much, much more. With a dram always on hand the Whisky Experience seeks to educate and entertain those who want to learn a little more about the diversity of this delicious nectar. With great entertainment, on site retailing and great food, Whisky Live London celebrates all that is great about whisky.

Masterclasses

The Whisky Live Masterclasses are a unique insight into the world of whisky and are tutored by master distillers and other leading whisky experts. Masterclass tickets are only available if you have an Entrance ticket.
Book your Masterclass tickets here
.

Time Seminar Room 1   Lecture Room 2
FRIDAY 2nd March
3.30pm Mackmyra Swedish Whisky – Work in Progress Spring 2007
With only locally produced raw material and maturing the whisky in cave rooms, Mackmyra is since 1999 producing the first single malt whisky in Sweden. In March 2006, the first bottled series of Swedish malt whisky was released; Mackmyra Preludium. The first three of the series have already received international prizes such as Silver Medal and Best in Class at IWSC and The Jim Murray Whisky Bible Award for Best Mainland Whisky 2007.
  Chivas Brothers - The Glenlivet – From Sma’ Still to Cellar Collection
Featuring three rare Cellar Collection releases as well as samples from the experimental sma’ still re-enactment in 2006, this guided tasting through the Glenlivet range will highlight the versatility and defining characteristics of the single malt that started it all.
Ian Logan – Brand Ambassador
5.00pm Whisky Magazine - A toast to Sgt Pepper: Whisky and Pepper
Black pepper, white pepper, sechouan pepper, long peppercorn, cubèbe pepper, selim pepper…. There’s more than just « pepper » in a spicy flavour. Let’s trace all those different peppers in our glasses. A fascinating family to season our tastings. Martine Nouet

  Highland Park
Gerry takes you through the ages of Highland Park, explaining the uniquely Orcadian factors that make it such a delicious and well-regarded dram. Find out why the 18 year old was named "The best spirit in the world", and see if you agree - perhaps you'll prefer the 30 year-old?
Gerry Tosh, Brand Ambassador
6.30pm Diageo - Islay Whiskies: peat, cask and distillery character
An in-depth tasting of whiskies from Islay’s Caol Ila and Lagavulin Distilleries, exploring the particular influence of raw material, distillery character and cask effect on taste and flavour.
Billy Stitchell (Caol Ila), Donald Renwick (ex Lagavulin) Peter Campbell (Port Ellen Maltings)

SOLD OUT
  Balblair - The Gathering Place
Balblair Highland Single Malt Scotch Whisky is rooted in ancient Scottish history yet is entering a new dawn. At the Balblair Masterclass we will offer you an unrivalled experience that epitomizes the distillers art and reflects the traditions, history and legend that have shaped Balblair over the ages.
John MacDonald, Balblair Distillery Manager
Stuart Harvey, Master Blender
Karen Walker, Marketing Manager
8.00pm To be announced   Whisky Magazine and The Financial Times – Free Your Mind
Join Whisky Magazine's globetrotting contributing editor, Dave Broom and discover a new way of looking at whisky: by occasion. Dave will dispense with the staid old ways of tasting whiskies by region, age, or distillery and ask you to free your mind to the joys of: slow whisky, quick whisky, subtle whisky, young whisky, weird whisky and rare whisky. You'll never look at the cratur in the same way again!
SATURDAY 3rd March
11.30am Whisky Question Time
Join Dominic Roskrow and a panel including Dave Broom for a whisky version of the BBC television show. Debate the key whisky issues with the experts and taste five whiskies specially selected by Dave and Dominic.
  Glenmorangie and Fuller, Smith and Turner - Crafting Drinks With Personality and Character.....
To make your products desirable, in an age when there is an ever-widening choice of products available, the drinks you offer must have real personality and character - they must be different from the crowd, and be truly delicious! Fullers Brewery and the Glenmorangie Distillery are renowned for being classic examples of the very best their respective industries have to offer. Come and hear how these two Companies 'synergistic philosophies' lead to hugely characterful products, and put this to the test by enjoying some fine ales and Scotch single malt whiskies.
Bill Lumsden (Glenmorangie) and John Keeling (Fuller, Smith and Turner)
1.00pm Diageo - Classic Malts Selection – Special Releases 2006/07
A tasting of six of the latest batch of Special Releases from the Classic Malts Selection, all bottled at natural cask strength.
Kenny Gray and Douglas Murray

SOLD OUT
  Ardbeg – A work in progress
"Dr Bill Lumsden, Master Distiller for Ardbeg and Glenmorangie, presents the life of Ardbeg under the auspices of The Glenmorangie Company Ltd, including some of the challenges faced and the progress of our own spirit on the 'Path to Peaty Maturity'. Dr Bill will also be giving the "Heads up" on Michael - the new Ardbeg Distillery Manager."
Dr Bill Lumsden

SOLD OUT
2.30pm Whyte & Mackay – Fab at Forty!!
Richard Paterson invites you to come along and be one of the privileged first to sample Whyte & Mackay’s Rare Editions – Whyte & Mackay 40 Years Old blend & 40 Years Old Dalmore Single Highland Malt – some of our rarest whiskies that are set to be released later this year.
  Whisky Magazine, Dave Broom - Loch, Glen and Uisge Beatha
RRRoll up rrroll up rrroll up and join Messrs Jon Allen and Dave Broom as they lead you on a merry dance through Scotland's gastronomic landscape. Swoon! as they pair perfectly foods from the country's greatest artisanal producers with drams from its finest distilleries.
Gasp! as they explain why these combinations work.
Thrill! as they make you think in a new way about Scotland's national spirit. A feast for all the senses is guaranteed.
Jon is co-proprietor of Loch & Glen, the Scottish specialist foodstore in London's ultra-sexy Borough Market and is a whisky writer to boot.
Dave writes for Whisky Magazine.
4.00pm To be announced   To be announced

Exhibitors for 2007 .... more coming soon

Alchemist Beverage Company
Ardbeg
Asahi Brewery
Ben Nevis Distillery
Benromach
Berry Bros & Rudd
Bowmore
Bunnahabhain
Chivas Bros
Classic Malts
Compass Box
Cooley
Cutty Sark
Dewars
Douglas Laing & Co. Ltd
ERS (artist)
Field Packaging
Fior Brands
Fuller, Smith & Turner
Glencairn Crystal Studio
Glenmorangie
Heaven Hill Distilleries
Highland Park
Highland Spirit
Ian Gray
International Wine & Spirit Competition
Inver House
Leith Liqueur Company
Lombard Scotch Whisky
Mackmyra Swedish Whisky
Milroys of Soho
Nikka Distillery
Number One Drinks Company
Old Rip Van Winkle Distillery
Paragon Vintners
Royal Mile Whiskies
Sandbar
Signatory
Singlemalt TV
Speyside Distillers
Suntory
The Benriach Distillery Co.
The Glenrothes
The Welsh Whisky Company (Penderyn)
The Whisky Chair
Whisky Shack
Whyte and Mackay
  • Please ensure you keep your ticket with you at all times during the show.
  • Further sample vouchers are available for purchase on the day only from the Whisky Magazine stand at £1.00 per voucher.
  • Last pour 20 minutes before show closes.
  • Tickets are strictly limited – book now to avoid disappointment.
  • No admittance will be granted to anyone under 18 years of age, including children in pushchairs and babes in arms. No pets allowed.
  • Please drink responsibly.

Updates

19th Feb 2007 - Cheese & Whisky Pairing
15th Feb 2007 - Glenmorangie and Fuller, Smith and Turner - Crafting Drinks With Personality and Character Masterclass confirmed for Saturday at 11:30am
15th Feb 2007 - Whisky Magazine and The Financial Times – Free Your Mind Masterclass confirmed for Friday at 8:00pm
7th Feb 2007 - Whisky Magazine - A toast to Sgt Pepper: Whisky and Pepper Masterclass confirmed for Friday at 5:00pm
7th Feb 2007 - Whisky Magazine, Dave Broom - Loch, Glen and Uisge Beatha Masterclass confirmed for Saturday at 2:30pm
7th Feb 2007 - Whyte & Mackay – Fab at Forty!! Masterclass confirmed for Saturday at 2:30pm
1st Feb 2007 - Balblair Masterclass confirmed for Friday at 6.30pm
1st Feb 2007 - Whisky Question Time Masterclass confirmed for Saturday at 11.30am

Tickets

Book your tickets online now!

Day Ticket
Friday 2nd March, 3 p.m. to 9 p.m. OR Saturday 3rd March, 11 a.m. to 5 p.m.
Single Day Ticket: £25.00 including 5 sample vouchers, sandwich, tea, coffee and water, show guide, tasting glass and full day access.

Half Day Ticket
Friday 3rd March 6 p.m to 9 p.m. OR Saturday 3rd March, 2 p.m. to 5 p.m.
Single Half Day Ticket: £15.00 including 3 sample vouchers, sandwich, tea, coffee and water, show guide, tasting glass and half day access.

Double Day Ticket
£45 including 5 sample vouchers per day sandwich, show guide, tasting glass and full day access from 3 p.m. to 9 p.m. on Friday and 11 p.m. to 5 p.m. on Saturday.

Tickets are to be collected on the door at Whisky Live London. On booking your ticket you will receive a ticket reference number which starts with the letters PP. Please ensure you bring your reference number with you (see When will I receive my ticket? Under FAQs for more information)

Should a visitor wish to attend the show and consume NO alcohol, a designated driver ticket is available.

! Masterclass tickets now on sale !

Visit our ticket booking site now to buy your tickets.

FAQ
Frequently Asked Questions

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Admittance only to those over 18 years old.
Please drink responsibly.


City Inn. Westminster. London


You may also be interested in:
Beers of the World  |  Cigar Buyer   |  Scotland Magazine  |  Whisky Magazine  |  World Whiskies Conference

Whisky Live is organised by Paragraph Publishing Ltd
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Paragraph Publishing Ltd
Paragraph Publishing Limited, registered in England and Wales, number 5292845.
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