Venue

Royal Le Meridien, 789 Nanjing Road East, Shanghai 200001, China

Ticket Prices

Exhibitors

Where To Stay

789 Nanjing Road East, Shanghai 200001 China , Phone: (86)(21) 3318 9999

Shanghai 2012

Whisky Live returns to the vibrant city of Shanghai in a new deluxe setting, following hot on the heels of the world’s largest whisky festival in Taipei.  

The developing market of Mainland China will be welcoming the third edition of the festival, strategically relocated to the Five Star Intercontinental Hotel, the 2011 Whisky Live & Fine Spirits experience will continue to focus on consumer/ trade education along with providing a business development platform for brands looking to enter the Chinese market.  The 2011 offering will be welcoming back the Education Zone, the Art of Blending, VIP Lounge, our highly educational show guide and educational Master Classes. With the announcement of the 2011 Whisky Live Shanghai Icons of whisky supplemented by live entertainment, this year’s festival will continue to provide a fun, festive and educational experience for all those who attend.

Whisky Live & Fine Spirits will be held at the Intercontinental Hotel Puxi, 500 Hengfeng Lu, near Tianmu Xi Lu, Zhabei District, Shanghai,

Tickets: Consumers 150RMB, VIPs 900RMB.

For more information and to arrange interviews, please contact Winnie Wu on +86 136 11601491, email winnie@whiskylivechina.com or go to www.whiskylivechina.com

The Luxury Interactive Experience 

Whisky Live & Fine Spirits Shanghai, now in its third year, promises to be fun and educational with an interactive twist in new, luxurious surroundings.  The festival has a name for interaction, giving everyone from complete novices to experts, the chance to learn more about the huge range of whiskies on offer and cut through baffling terminology. This year the event has a new, five star venue and there will be more single malt whiskies- spirits made from malted barley at a single distillery- along with ultra deluxe blends such as Royal Salute, Ballantine’s & Johnnie Walker.

Show Director, Stephen Notman, said: “Mentorship lies at the very centre of slowly introducing and sustaining a foreign drinks culture in China. With more single malts being showcased at the event than ever before, it is important we empower consumers with the right tools to continue their journey into the world of whisky.”

Education Zone 

The Education Zone returns where you can discover what whisky is and how to taste it. You also have the unique opportunity to create your very own blended whisky in the Blending Zone. New to this year’s festival is the Whisky Live Passport. Find out which single malt region of Scotland the dram you are trying is from, and receive a stamp in your passport- the ideal souvenir.   

Also at this year’s show, the winners of the Shanghai Icons of Whisky Awards 2011 will be announced. Judged by industry professionals, the awards are for those driving awareness, educating consumers and increasing the profile of whisky. This year there’s an new category Best Newcomer 

And there’s live entertainment too guaranteeing a fun, educational day out.